Label Safety, Coming Soon to the U.S.

Pay attention to the following information about allergen identification in prepacked and prepared food: it will be coming soon to our shores.

We have been in contact with members of the British government and numerous QSR groups across the UK and Europe to discuss standard colors for color-coding prepacked and prepared food to be in compliance with Natasha’s Law. Using MAXStick® Liner-Free Labels in vibrant colors will help you be safe, be compliant and avoid troublesome and costly labeling implementation.

The UK Food Information Amendment, also known as Natasha’s Law, comes into effect from October 2021 and will require food businesses across the United Kingdom to provide full ingredient lists and allergen labeling on foods prepackaged for direct sale on the premises. This legislation was brought about due to the actions of a lobbying group lead by the parents of Natasha Ednan-Laperouse, a teenager from the UK who died after suffering an allergic reaction to an undeclared ingredient in a prepacked meal. Due to their efforts, the UK government confirmed that stronger laws would be implemented to protect those with food allergies and give them greater confidence in the food they buy.

According to the new rules, PPDS (Prepacked for Direct Sale) food will have to clearly display the following information on the packaging:

  1. Name of the food.
  2. Full ingredients list with allergens emphasized on the label using a different font, style, background color, or by bolding the text.

These changes will apply to businesses in England, Wales and Northern Ireland. Similar changes are expected to be introduced in Scotland by Food Standards Scotland. It is estimated that almost 1 in 5 people in the UK suffer from an allergy. The European Union is in the early stage of allergen identification, but we see it as a priority there and one that will carry over to the United States shortly after.

Allergen information
Where a food product contains any of the primary allergen proteins (listed below), required to be declared by law, as ingredients, these allergens must be listed and emphasized within the ingredients list.

This enables consumers to understand more about the ingredients in packaged foods and is helpful for people with food allergies and intolerances who need to avoid certain foods.

Primary Allergen Proteins
Bovine Casein
Bovine Total Milk
Brazil Nut
Egg White
Pine Nut
Wheat Gluten
Rye Gluten
Barley Gluten

Contact us for more information on MAXStick® Liner-Free Labels and learn how to label safely.